Like very, very distant cousins rather than fraternal twins! The best case scenario is that you produce unprofessional looking documents, the worst is that you damage your brand identity in the eyes of potential and current clients. However, it can be all too easy to end up with slightly (or very) different versions of your brand across these three apps. You also want to be able to easily copy content from one app to another, copying a chart from Excel and pasting it onto a PowerPoint slide for example, or taking the lovely illustration you created in PowerPoint and dropping it into a Word doc. Whether you’re creating a presentation, workbook, chart or document, you want the end results to look like they came from the same organisation. Of course, we’re talking about PowerPoint, Excel and Word. The Microsoft 365 offering is all-singing all-dancing but since the dawn of time (…the 1980’s) three Office apps have stood together, arm in arm. But how do you make sure your presentations, spreadsheets and documents are kept in line with your brand? Let’s find out. Printed collaterals, web sites, social media, video content and of course Microsoft Office documents.
No need to read any more! But seriously, your brand identity is represented in an ever-increasing number of channels and media formats.
